The biggest challenges programmatic advertising faces

by Caroline Bottger
Programmatic advertising is nearly universally acknowledged as the future direction of media buying. But for all the heady forecasts — Magna Global projects global programmatic ad spend to be $53 billion by 2018– it still faces a raft of challenges. Ahead of the Digiday Programmatic Summit in Bonita Springs, Florida, next month, Digiday asked a group of brands and agencies abo ...Read the full article