The Purchasing Behavior of B2B Buyers

More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group. Moreover, the number of B2B buyers who spent 90% or more of their budgets online in the last year doubled from 2013 levels, from 9% to 18%. However, though there is more online spending, many customers are not going directly to t ...Read the full article