What Building A “Remarkable” Product Actually Means

by John Bonini
The word "remarkable" is one of those words that marketers love to say. Kinda like how Kanye West loves to say his own name. Or how Samuel L. Jackson loves to say...well, you know. In each case, the word(s) suffer from overuse. and worse, lose their meaning altogether. "Remarkable" has joined the ranks of the word "viral" when it comes to annoyingly ambiguous marketing speak.Read the full article