B2B Marketing Forum: Trading Rodney Dangerfield for Bibbidi-Bobbidi-Boo

So what do Rodney Dangerfield and B2B marketers have in common? Dangerfield’s, “I don’t get no respect” mantra is a familiar feeling for marketing professionals working in the B2B space – at least until MarketingProfs holds their annual B2B Marketing Forum. I spent three days at the Boston conference this year and it reinforced what I’ve been saying for years.Read the full article