B2B vs. B2C: Factors that Affect Your Content Marketing

by Elena Terenteva
B2B and B2C markets are different. I am sure you know this already. But that doesn’t mean the content you create for either of them works. Because you see, in spite of the obvious differences, there are also many intricacies that make content marketing for either group a challenge. As they say, the devil is in the details. Content doesn’t mean sales. At least not directly.Read the full article