Eye Tracking in 2014: How Users View and Interact with Today's Google SERPs

The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In September 2014, Mediative released its latest eye-tracking research entitled "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour". This large study had participants conduct various searches using Google on a desktop.Read the full article