Heresy: Google and SEO Don’t Actually Change that Much

This post is going to sound like clickbait to some, irrational to others, and probably sane to only a handful of practitioners, but I think it’s a frequent and important enough topic to put out there anyway. Almost every time I’m interviewed about SEO or asked about the practice at a conference, I’m asked “how can I keep up with SEO when the algorithms are changing all the time ...Read the full article