HootSuite Survey: Businesses Value Social Media But Struggle With Measuring Results

by Martin Beck
The disconnect remains. Most businesses believe social media is a vital tool for success but have trouble proving it. Social media management firm HootSuite is the latest to confirm the struggle to show social ROI, releasing a survey that puts the reality in stark relief: Nearly nine in 10 businesses (88%) believe social media is important to maintain a competitive edge, wh ...Read the full article