How five popular beer brands use Twitter ‘responsibly’

by Christopher Ratcliff
Alcohol advertising in the UK is subject to some of the most stringent rules in the world. They place a particular emphasis on protecting young people. Alcohol ads must not be directed at people under 18 or contain anything that is likely to appeal to them by reflecting youth culture or by linking alcohol with irresponsible behaviour, social success or sexual attractiveness.Read the full article