How to Tailor Your Content to PR Campaigns

by Susan Payton
Marketing and public relations go together like peanut butter and jelly. With the right strategy, they can both make the other more effective (and tasty!). If you’re currently using content marketing, consider tying in your PR efforts (and vice versa) for maximum results. Consult Your Calendar Likely you know several months in advance some of the major PR events you have f ...Read the full article