How To Use Appropriated Advertising Imagery Appropriately

by Allison Mccartney
Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication tool. Artists have appropriated imagery for decades to comment on pop culture, but advertisers and marketers also use appropriated imagery to make a connection with audiences. However, when not done correctly, “appropriation” can merely become a ripoff of someone else’s work.Read the full article

The Force: Volkswagen Commercial

A pint-sized Darth Vader uses the Force when he discovers the all-new 2012 Passat in the driveway. This award-winning commercial first aired during the 2011 Big Game. Watch our 2012 Game Day commercial here: http://vwoa.us/dogstrikesback


Telephones, 1995 - Christian Marclay

Christian Marclay's "Telephones" (1995), a 7 1/2-minute compilation of brief Hollywood film clips that creates a narrative of its own. These linked-together snippets of scenes involve innumerable well-known actors such as Cary Grant, Tippi Hedren, Ray Milland, Humphrey Bogart and Meg Ryan, who dial, pick up the receiver, converse, react, say good-bye and hang up. In doing so, they express a multitude of emotions--surprise, desire, anger, disbelief, excitement, boredom--ultimately leaving the impression that they are all part of one big conversation. The piece moves easily back and forth in time, as well as between color and black-and-white, aided by Marclay's whimsical notions of continuity.


Apple "Hello" iPhone Commercial

The Newest Apple iPhone Commercial, aired on the night of the Oscars.