Penguin 3.0: Is it an Update or Merely a Refresh? Google’s Response

by Jennifer Slegg
When Penguin began rolling out Friday night, we all assumed this was the long awaited Penguin update. After all, with over a year to work on it, many assumed it was a new groundbreaking Penguin that would leave the old one in the dust in terms of spam fighting. So while a year is a long time to wait – especially for those waiting in Penguin purgatory after being penalized in an ...Read the full article