Promoting a Book on Facebook? Michelle Phan Tried One Video per Chapter, and It Worked

by David Cohen
Beauty entrepreneur Michelle Phan took a unique approach when using Facebook videos to promote her first book, Make Up: Your Life Guide to Beauty, Style and Success — Online and Off. She uploaded a short video trailer for each of the book’s chapters to her page, and those trailers ended up totaling more than 1.26 million views.Read the full article