Surprise and Delight Customers to Earn Brand Loyalty – @Delta Airlines Case Study

What human being doesn’t love a delightful surprise? An unexpected and positive brand experience can create memories that last a lifetime. It’s not the status quo of life and business that we remember and want to shout from a mountain top and tell our friends and colleagues about it. Why is it so many brands focus only on status quo? I really do wish more brands would choose ...Read the full article