The Someecards formula for shareable native ads

by Ricardo Bilton
If you’re trying to get people to like and share your native ads, here’s a tip: Make them funny, and maybe add a touch of honesty. That Someecards’s strategy. Since 2007 the site has built its brand around its near-ubiquitous ecards, which take the Hallmark formula and flip it on its head. Rather than be sweet and wholesome, Someecards goes for humor and raw honesty, which has ...Read the full article