Why one ad agency pays for millennials to take banjo lessons

by Shareen Pathak
Keeping young employees happy is something agencies must do — even if they secretly resent this oft-maligned group. Not only are millennials the talent pipeline for the future, often their digital-first viewpoint is something big, stodgy shops sorely need. The problem facing agencies, as Mullen president Kristen Cavallo put it at Digiday’s Agency Summit in Austin, Texas, Tuesd ...Read the full article

View from the Top: Kristen Cavallo