10 Steps to a Successful Naming Workshop

We've all named things in our lives: pets, children, weird snack concoctions... So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product or brand name should be memorable, and it should support a larger strategy. It also has to be accepted by your entire organization—and it's at that stage where most internal nami ...Read the full article