3D printers and programmatic have more in common than you’d think

This article was written by Matt Gillis, President, Platform Business, Millennial Media Earlier this year at the Game Developers Conference in San Francisco, I saw a giant 3D printer in action. It’s still very surreal to watch a machine churn out three-dimensional models of a gaming company’s characters as casually as my office printer cranks out spreadsheets.Read the full article