5 Post-Conversion Strategies to Increase Customer Lifetime Value

by Marcus Taylor
A conversion shouldn’t be a one-night stand. After the initial conversion, you need to continue to nurture that relationship. Image source. As marketers, we tend to spend a disproportionate amount of time focusing on creating customers compared to retaining customers. And while the latter may sound like the job of the customer support team, smart marketers understand that the two are linked.Read the full article

  • In Defense Of The Lifetime Value (LTV) Formula

    forbes.com - 24 readers - A "dangerous seduction" revisited... Metrics are wonderful. In good hands they imbue business operations with a sense of control and transparency, shedding light on weakness like a company-wide MRI. But any good metric can be rejiggered, watered-down and commandeered to paint business reality over with a nice, sugary varnish. (Ahem…Groupon.) In ...