5 Post-Conversion Strategies to Increase Customer Lifetime Value

by Marcus Taylor
A conversion shouldn’t be a one-night stand. After the initial conversion, you need to continue to nurture that relationship. Image source. As marketers, we tend to spend a disproportionate amount of time focusing on creating customers compared to retaining customers. And while the latter may sound like the job of the customer support team, smart marketers understand that the two are linked.Read the full article