Bing Ads Launches Universal Event Tracking

by Lisa Raehsler
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. The new tracking capability replaces the current Campaign Analytics conversion tracking functionality. The current conversion tracking will continue to work, however - any new tags will have to be created ...Read the full article