Disney Dominates Halloween Keyword Ad Spend

by Ashley Zeckman
Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and September. AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for ...Read the full article