How Secret Builds a Social Community with Life Hacks, Responding to Fans, and More

by Lucy Hitz
Secret Deodorant’s social team has two serious advantages. First, its product is used by millions of women on a daily basis (more than 15% market share when compared with other leading deodorant brands in the United States in 2013), so it’s immediately recognizable. Second, its product leaves a ton of room when it comes to branding flexibility and creativity, since deodorant h ...Read the full article