Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide

by Steven Jacobs
Here’s some good news for the beacon community. A month after Macy’s announced an ambitious plan to roll out Shopkick devices to over 4,000 locations nationally, Lord and Taylor appears to be following suit. During a panel at the Location-Based Marketing Association’s Retail Loco Summit in Chicago Wednesday, Ryan Craver, senior vice president of strategy at the The Hudson Ba ...Read the full article