Mercedes-Benz brings car configuring to Instagram

by Tanya Dua
Car customizers on automobile manufacturers’ websites is conventional, but Mercedes is now bringing this feature to Instagram to promote its new car among the millennial crowd. The automaker, with help from Razorfish, is introducing Build Your Own GLA, which lets users create their own custom versions of the car.Read the full article

Build Your Own Mercedes-Benz GLA on Instagram

We all take photos and make friends on Instagram, but did you know you could build a Mercedes-Benz? To celebrate the launch of the all-new 2015 GLA, we’ve created the first Build Your Own on Instagram, allowing you to customize the compact SUV of your dreams, in just a few taps. Ready for something new? Then start building your GLA on Instagram now.​ Learn more about the GLA: Join the conversation: Follow us on Twitter: