Mobile Ad Revenues Soar as Search and Directories Flatten Out

by Emily Alford
Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. The unprecedented revenue is due in large part to a surge in mobile advertising dollars. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013. $2.Read the full article