New Study: The Impact of Digital on In-Store Shopping

by Rob Newton
We've all heard the theories that people who do research online no longer care about the in-store experience … or don't even go to physical stores any more. Or that shoppers who use a smartphone in a store are looking to buy elsewhere. Google decided to find out how much of this is true. We've just run a research study1 with Ipsos MediaCT and Sterling Brands with the goal of d ...Read the full article