Why Your Mobile Strategy Doesn’t Start With the Phone

by Tom Webster
Image via BigStockPhoto.com It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now.Read the full article

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