5 Essentials for Practicing PR in Real-Time

by Erin Feldman
News happens fast, seemingly more so when you work in PR. You not only have to monitor the news but also respond to it with relevant, timely stories. You have to practice your PR in real-time. It’s a daunting task, but these five essentials can help turn it from impossible to possible. 1. Data Any real-time initiative is steeped in data.Read the full article