A lesson in agile marketing from Airbnb and Waterstones

by David Moth
Everyone loves a heartwarming tale of brands spinning potentially negative news into a huge PR win. We saw it earlier this year when TrekAmerica jumped on the hashtag #GiveGregAHoliday and scored a huge amount of press coverage for zero investment. And now this week Waterstones and Airbnb have given us all a lesson in agile marketing after seeing an opportunity for PR gold wh ...Read the full article