Five definitions of multichannel marketing (including obligachannel)

by Ben Davis
I'm currently undertaking a project where I ask people what multichannel marketing is. Part of the time I wonder if it's a distraction or even a siren, beautiful but dangerous to pursue. Many a company has been successful through conservatism or even through making bold decisions about how a customer can't engage with the company - think of GiffGaff choosing not to have a cal ...Read the full article