Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases

by Ginny Marvin
Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google rolled out ad targeting to reach users that have previously purchased a paid app with in-app display ads.Read the full article