Headphones maker JBL wins with user-generated #cordfail Vines

by Tanya Dua
We’ve all had annoying, frustrating and downright comical stories involving entangled headphone wires. And now, JBL wants to bring them to life. The audio electronics company has launched #cordfail, a campaign promoting its Bluetooth-enabled wireless Synchros headphones, that humorously highlights the pitfalls of traditional corded headphones.Read the full article