The Top 10 Keys to Writing Attention-Capturing Subject Lines

All the great email content in the world isn't going to do your brand a bit of good if no one opens your email—which is why you need attention-grabbing headlines. So apply these top tips and become a master at writing subject lines! 1. Use the 50/50 rule It seems absolutely preposterous that you spend as much time crafting the subject line, along with the preheader, as you ...Read the full article