Why showing respect and adding value are key to winning respect in today’s social age

The public’s high-velocity adoption of all things social on the web should be ringing alarm bells in the upper echelons of all businesses, but particularly larger organisations with entrenched beliefs around ‘controlling the message’ and a track record of intrusive, self-centred marketing. The question is not whether you should be on Twitter or Facebook; it’s way deeper and m ...Read the full article

Seth-Godin - the end of industrial age

The recession is that for ever recession. There's this one thing and it's the end of the industrial era.