Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

by Greg Sterling
The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues. At the highest level, the study’s findings can be grouped into two categories: Preference for ad-supported apps vs.Read the full article