The Sticky Note: A Stupid-Simple Approach to Better Content Marketing Brainstorms

by Jay Acunzo
Ask a hiring manager about the marketing team’s approach to brainstorming, and what he’ll tell you could be captured in this headline: “Brilliant, Cohesive Team Creates Amazing New Ideas to the Delight of Millions Everywhere – High Fives Ensue.” But in reality, the vast majority of group brainstorm sessions fail to do anything but waste our time and our employers’ money.Read the full article