Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

by Greg Jarboe
There is a modern myth that medieval Europeans believed the Earth was flat. Well, Adobe and Nielsen have just announced a collaboration that creates “the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.” As I read their press release, I thought to myself, “If the earth was flat, then these ...Read the full article