How To Do Twitter Advertising – Part 1: Objective

by Victoria Hoffman
Ever since Oreo's "dunk in the dark" moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the 2014 Primetime Emmy Awards: Of course, this is just one example of how to take advantage of Twitter's advertising options, a ...Read the full article