How To Use Google Analytics New Benchmarking Reports

by Arianne Donoghue
About a month ago, Google revived a much-missed tool within Google Analytics – the ability to view your data benchmarked against others in your vertical. For marketers who don’t have access to tools such as Hitwise, which is often beyond the scope of smaller budgets, these new reports are going to offer a wealth of information and insight about what you can do to take your ...Read the full article