Instagram selfies, Facebook ads to play a big part in holiday shopping season

by Justin Lafferty
Retailers are coming around to the power of Facebook’s targeted advertising. Facebook Marketing Partner Offerpop feels that with innovations such as the Buy button and more ways to drive direct commerce, Facebook will be a major factor in Q4, when many companies ramp up advertising for the holidays. Offerpop is also bullish about Instagram, where brands will tap into user-generated content.Read the full article