Part 4: SEM Ad Copy Testing Insights for Your CMO

by Karen Amundson
Bil Keane, author of the comic strip, The Family Circus once said, “Yesterday is history, tomorrow is a mystery, today is a gift, which is why we call it the present.” Keane might have almost made a fantastic SEM data analyst. But he got one detail wrong. He should have said “now is a gift” instead of “today.” The “present” on our wish-list is improved mobile ad copy performance.Read the full article