Price Testing: Order of prices increases revenue 51% per visitor for Portland Trail Blazers

by Erin Hogg
Last month, I sat down with Dewayne Hankins, Vice President of Marketing and Digital for the Portland Trail Blazers NBA team, to talk about how they leveraged dynamic ticket pricing in the purchasing process for single-ticket buyers. We talked a lot about the effort as a whole, which involved launching a brand new site and optimizing various elements to provide fans with an ...Read the full article