The Secrets to Oreo’s Real-Time Success Revealed

by Brian Conlin
Oreo was the belle of the 2013 Super Bowl when its “Dunk in the Dark” tweet riffed off the mid-game blackout, earning thousands of retweets and hundreds of media mentions. But how exactly have Oreo and a handful of other brands since this epic tweet made such a splash with real-time tactics? MWW’s Alissa Blate shed some light on how to effectively do real-time PR and marketi ...Read the full article

Luis "Samoa" Suárez Bites a Thin Mint

Have you ever wondered what Girl Scout Cookies do in their off-season?