This Report Shows Why Time Spent Is About to Take Over as Advertising’s Metric of Choice

by Amanda Walgrove
There has always been a cruel truth to Benjamin Franklin’s famous line, “Time is money.” And for publishers driving the future of content marketing, those three words are proving more appropriate than ever. In fact, 80 percent of the top digital publishers are interested in using time-based metrics to price and sell ads, according to Digital Content Next‘s new report, “How Tim ...Read the full article