What makes the Adidas basket abandonment emails so good?

by Christopher Ratcliff
When compared to its sporting goods rivals Adidas has a rather lacklustre ecommerce site. There’s a lack of personalisation, there are no multichannel return options, delivery options are non-existent and the free delivery minimum spend is exceptionally high. All this plus a rather clunkily designed site mean that Adidas needs to up its game when it comes to ecommerce.Read the full article