2014 Holiday Retail Audit: Hidden Opportunities Revealed for Competitive Differentiation in Time for Holiday

by Caitlynn Cush
Posted on 28 October 2014. A survey carried out by eBay Enterprise of over 1,000 online retailers revealed that retailers are prioritizing investments in marketing, customer service and price over strategic infrastructure. Retailers have refocused their efforts on ramping up their marketing campaigns by investing in data capture and analytical software including email promo ...Read the full article