Corporate Creativity: Managing your marketing team (and career) to balance innovation and execution

by Daniel Burstein
You, my friend, are a knowledge worker. All marketers are. If you’re unfamiliar with the term, it was first coined by management guru Peter Drucker in the 50s. Of Drucker’s six factors for knowledge worker productivity, the one I want to discuss in today’s MarketingSherpa blog post is: “Continuing innovation has to be part of the work, the task and the responsibility of knowledge workers.Read the full article