How to Make Your Content Relatable and Actionable

Since the first Google Panda update in Feb 2011, quality of content has become a major factor on everyone’s marketing checklist. However, your content could be filled with quality and meaty information, and even be founded on some principles that have been successful in the past, but it still could suffer a high bounce rate.Read the full article

Coca-Cola Hello Happiness

To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth -- a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.

Should I focus on clarity or jargon when writing content?

Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders? Ben Holland, Phoenix, AZ Have a question? Ask it in our Webmaster Help Forum:!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: More videos: Webmaster Central Blog: Webmaster Central: