In Frozen Yogurt Wars, A Battle for Digital Domination

by Steven Jacobs
To the unsuspecting eye, the success or failure of a frozen yogurt company is measured by the length of line on a summer night. But for Pinkberry and Yogurtland, two brands that jumped onto the dessert scene as the market for frozen yogurt exploded in the mid-2000’s, the competition begins on much more expensive real estate: the screen. And it’s a battle that Yogurtland is winning.Read the full article