More retailers turn videos into direct sales channels

by Eric Blattberg
Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers are experimenting with interactive video sales as the interfaces improve and touchscreens become ubiquitous. Shoppable video is growing up. But without compelling statistics to back up its efficacy, it still has a ways to go.Read the full article

Juicy Couture Presents California Dreaming

Directed by Terry Richardson, Candice Swanepoel shows us exactly what the Juicy girl wants (and gets) this holiday. She's California Dreaming. Shop the product right from the video!